| Detroit Bikes: Becoming the Biggest Bicycle Manufacturer in North America - Teaching Note |
| 作者姓名：Kent Walker; Neda Demiri; |
| | 商品編號：8B17A012 |
| 出版日期：2017/03/13 | 內容長度：12 頁 |
Teaching note for product 9B17A012.
|
| Detroit Bikes: Becoming the Biggest Bicycle Manufacturer in North America |
| 作者姓名：Kent Walker; Neda Demiri; |
| 商品類型：Case (Field) | 商品編號：9B17A012 |
| 出版日期：2017/03/13 | 內容長度：14 頁 |
In 2016, Detroit Bikes was a relatively new company seeking to become the largest bicycle manufacturer in North America. The U.S. bicycle market was dominated by imports from China and Taiwan, and Detroit Bikes saw an opportunity to compete by producing bicycles in the United States. The numerous business opportunities arising from Detroit’s economic downfall and recent resurgence provided an ideal location for the new bicycle company. The founder .....more
|